Channel Comparison Report

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The Channel Comparison Report provides a consolidated view of sales performance across different sales channels. It enables administrators and business stakeholders to evaluate revenue distribution, order volume, and operational efficiency, supporting informed decision-making.

Overview

This report compares key performance metrics across multiple sales channels, such as direct sales and marketplace fulfillment methods, allowing for clear visibility into channel effectiveness.

Key Actions

• Export CSV: Download the report data in CSV format for external analysis and reporting.
• Export Excel: Export the report in Excel format for advanced data manipulation and sharing.

Filters

Use the filter options to refine the reporting period:

• From: Start date of the reporting range
• To: End date of the reporting range
• Apply Filters: Refresh the report based on the selected date range

Filtering ensures that the displayed data reflects the desired timeframe for analysis.

Report Summary

The summary section provides high-level insights based on the selected filters:

• Total Orders: Total number of orders across all channels
• Total Revenue: Aggregate revenue generated within the selected period

These metrics offer a quick snapshot of overall business performance.

Channel Performance Table

The table presents a breakdown of performance metrics by sales channel:

• Channel: Sales channel identifier (e.g., direct sales, Amazon FBA, Amazon FBM)
• Orders: Number of orders fulfilled through the channel
• Revenue: Total revenue generated by the channel
• Avg Order Value: Average revenue per order
• Avg Fulfillment (hrs): Average time required to fulfill orders in hours